# Showcase - Intercom

Learn to set up outbound email messages and target specific customer segments.

Viewport: 3024x1716 @1x

Playback: voiceover=true autoplay=true durationMs=7000 navBar=false arrows=true callouts=true browserBar=true browserTheme=dark cursor=pointer

1. [Intro] How to create an email campaign for inactive users in Intercom
   - body:  A step-by-step guide to building an outbound email in Intercom and targeting people who have gone quiet.
   - voiceover: Learn how to build and target a new outbound email campaign to engage your users proactively.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-7c86621dfb53c6c6c7a76458.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
1. step_01 [image] - Open Outbound from the sidebar, where all your proactive messages live.
   - source type: IMAGE
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: We begin by heading to Outbound in the sidebar, which serves as the central hub for all proactive customer communication.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-b1cc611907cea897050091d3.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblhmrm00043b6zwadxuale.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb660007l7041azkptv6/d4c19e2a2eabecdf.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb660007l7041azkptv6/d4c19e2a2eabecdf.jpg
2. step_02 [image] - Go to Messages
   - source type: IMAGE
   - target: (765.152648256703, 193.2785388127854), rect: top=193.2785388127854 left=765.152648256703 width=24 height=24
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Navigating to the Messages tab brings up our complete list of active and draft outbound campaigns.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-c2e1b7bf58df5988cda876bc.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtbljgb500083b6z513vx9y7.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb6z0009l7047wy3e08v/7eb1bd17be94be97.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb6z0009l7047wy3e08v/7eb1bd17be94be97.jpg
3. step_03 [image] - click New message to start a fresh campaign.
   - source type: IMAGE
   - target: (2695.677822402446, 91.41552511415524), rect: top=91.41552511415524 left=2695.677822402446 width=284.256 height=61.776
   - hotspots: 1
     - cmtblmb7q000bl704uhefatro-hotspot-0 (2695.677822402446, 91.41552511415524), rect: top=91.41552511415524 left=2695.677822402446 width=284.256 height=61.776 style=STYLE1 label="click New message to start a fresh campaign."
   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: To begin drafting a fresh campaign from scratch, we select New message.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-62457b548b959f31b1b82065.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblk05p000a3b6zu9m06cih.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb7q000bl704uhefatro/bfd18901b1aad61a.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb7q000bl704uhefatro/bfd18901b1aad61a.jpg
4. step_04 [image] - Select Email as your message type from scratch
   - source type: IMAGE
   - target: (1295.249018947289, 471.8555981735158), rect: top=423.5359634703195 left=913.9175890410959 width=381.331429906193 height=96.63926940639276
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Choosing Email allows us to design a custom message tailored specifically for our audience's inbox.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-3e3a249faed06992bc26b418.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblkje0000e3b6z11ymilaq.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb8f000dl704p34qrneh/4398cea2930f5b90.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb8f000dl704p34qrneh/4398cea2930f5b90.jpg
5. step_05 [image] - Choose the Personal email template from the list
   - source type: IMAGE
   - target: (1013.06693499665, 966.5938082191778), rect: top=816.4111598173512 left=553.3650650033486 width=459.7018699933012 height=300.3652968036533
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Selecting the Personal email template provides a clean, text-based format that feels like a direct, one-on-one message.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-76ab6d2e91ce58725dc7cd00.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblkje1000f3b6zk7p3tq63.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb95000fl704934vit4r/6d4dc5d7b3c1a27d.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb95000fl704934vit4r/6d4dc5d7b3c1a27d.jpg
6. step_06 [image] - Confirm and use the selected personal email template
   - source type: IMAGE
   - target: (2262.028053920452, 156.7123287671233), rect: top=156.7123287671233 left=2262.028053920452 width=281.232 height=61.776
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Confirming and using the selected personal email template loads this layout directly into our campaign editor.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-052a5dfb1c8d98d3ec128c0e.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblkje1000g3b6zmobpoejh.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb9w000hl704wfbxa505/6e7b2afa19b77cec.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmb9w000hl704wfbxa505/6e7b2afa19b77cec.jpg
7. step_07 [image] - Review the email content and general sender settings
   - source type: IMAGE
   - target: (2878.848, 1024.452), rect: top=435.864 left=1173.312 width=1705.536 height=1177.176
   - hotspots: 1
     - cmtblmbal000jl7043o5tbaf2-hotspot-0 (2878.848, 1024.452), rect: top=435.864 left=1173.312 width=1705.536 height=1177.176 style=STYLE2 label="Review the email content and general sender settings"
   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Taking a moment to review the email content and sender details ensures everything looks polished before we define our audience.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-3ab7c5bbd151d3d010831e7d.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblkxxr000i3b6zgq78oxhi.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbal000jl7043o5tbaf2/36112b8c7b6d7463.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbal000jl7043o5tbaf2/36112b8c7b6d7463.jpg
8. step_08 [image] - Add a new audience rule to target users
   - source type: IMAGE
   - target: (707.6809921928243, 927.214611872146), rect: top=927.214611872146 left=707.6809921928243 width=281.232 height=30.888
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Adding a new audience rule allows us to specify the exact user segment we want to target with this campaign.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-e401d865012749ca730405e6.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtbllsdx000m3b6zqo2gyzsg.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbba000ll704tnlcrc3t/82f788c7272ad3a1.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbba000ll704tnlcrc3t/82f788c7272ad3a1.jpg
9. step_09 [image] - Configure the audience rule criteria and click Done
   - source type: IMAGE
   - target: (2789.686661248114, 1266.757990867578), rect: top=882.8127853881263 left=2144.508083048657 width=645.1785781994568 height=767.8904109589039
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: After configuring the specific audience rule criteria to reach the right users, we click Done to lock in the segment.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-719d6842e433016ef6335fd5.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtbllsdx000n3b6zp3ykmf1c.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbbz000nl704uoeego16/032245241aa27879.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbbz000nl704uoeego16/032245241aa27879.jpg
10. step_10 [image] - Choose how often it sends, like once the first time someone matches, starting immediately.
   - source type: IMAGE
   - target: (1222.313548764829, 1433.917808219178), rect: top=1433.917808219178 left=1222.313548764829 width=24 height=24
   - hotspots: 1
     - cmtblmbcp000pl704mh8f2omo-hotspot-0 (1222.313548764829, 1433.917808219178), rect: top=1433.917808219178 left=1222.313548764829 width=24 height=24 style=STYLE1 label="Choose how often it sends, like once the first time someone matches, starting immediately."
   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: Deciding how often to send this outbound message determines how and when users will trigger this email based on their behavior.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-044cde6e5b9d7791699897b2.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtbllsdx000o3b6z5y35izrp.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbcp000pl704mh8f2omo/6db58047265df682.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbcp000pl704mh8f2omo/6db58047265df682.jpg
11. step_11 [image] - Click Save and close to save your draft
   - source type: IMAGE
   - target: (2606.857990303724, 96.63926940639269), rect: top=96.63926940639269 left=2606.857990303724 width=290.304 height=61.776
   - hotspots: 1
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   - dimensions: 3024x1716 @1x
   - layout: 1 (full)
   - voiceover: With our campaign configured, clicking Save and close secures our progress as a draft, ready for final review and launch.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-7d1384f87449fd28d13f4fbb.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough
   - image: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/uploads/cmtblm2ti000q3b6zdorh69ab.png
   - rendered still: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbde000rl7049rdzg2fe/0fd539ee1b557c22.jpg
   - thumbnail: https://remotionlambda-useast1-gwa3o300a7.s3.us-east-1.amazonaws.com/slide-stills/cmtblmbde000rl7049rdzg2fe/0fd539ee1b557c22.jpg
13. [Outro] Your outbound email campaign            is ready
   - body: You configured an outbound email template and set up<div>custom audience targeting rules.</div>
   - voiceover: You have successfully built a targeted outbound email campaign, defined its audience rules, and saved it for launch.
   - audio: https://cdn.layerpath.com/cmbaqb5fv00hrl807k7az708m/cmtblm8w3000r3b6z2nq5ttlk/magic-editor-ff5ffc5045c19aaf7ffc2c53.mp3
   - voice: XrExE9yKIg1WjnnlVkGX
   - voiceover metadata: status=ready source=ai language=en tone=Product walkthrough

Source: https://share.layerpath.com/share/cmtblm8w3000r3b6z2nq5ttlk/tour